The Story...

Tucked away in a quaint alley, lies the ladies’ shoe shop only brave husbands would dare to enter. No, we can’t promise a shoe box won’t fall on you, but we can promise a memorable experience. Our boxes are stacked high and we use ladders and sticks to get to the top. You've been warned! ;)

Established in 1998, the shoe shop has become somewhat of a hidden landmark. It is a place where friends meet, and a place where grandmother, mother and daughter all bond together.


The name Ally Shoes is a play on the word alley, as well as the founder’s nickname Ally (Alyssa).




Over the last few years, Ally’s husband and son have also been dragged into the shoe madness. The result, after much confusion and collaboration, an online shop striving to preserve the spirit of discovery and awe of the real Ally Shoes. We present to you, ladies (and gentlemen?)...

allyshoes.co.za